Hello!

[Pri-ma-ry]

We set out to make everyday wardrobe essentials—just a little cooler.

Dozens of experiments and several disastrous stains later: tie-dyed basics that are fun, one-of-a-kind and super easy to wear.

100% organic cotton and hand-dyed in Sydney, our pieces are accredited by the Fair Wear Foundation to ensure ethical labour practices and a transparent supply chain.

Questions? Thoughts? Concerns? Get in touch via hey@primarieline.com

Groovy.